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Cognitive Biases in Digital: Why users are irrational and how to design for it (Part 2)

Guest post by Amy Leak Last time, we spoke about what cognitive biases are, delved into how Attentional Bias and Risk Compensation work and how you can factor them into your digital design. Today, we cover two more cognitive biases: the Empathy Gap and Choice-Supportive Bias.

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Cognitive Biases in Digital: Why users are irrational and how to design for it (Part 1)

Guest post by Amy Leak How many times have you beat yourself up over a supposedly irrational decision you’ve made? Justifying that McDonald’s based on a workout session you did a week ago? Texting your ex when you’ve had one too many tequila shots?

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