One of my favourite things about UX and design is that in our role, we get to interact with so many different people in the service of creating digital products and services. There is an immense satisfaction in coming together, with people of all different skillsets and mindsets, and delivering an incredible thing together.

Guest post by Amy Leak

Last time, we spoke about what cognitive biases are, delved into how Attentional Bias and Risk Compensation work and how you can factor them into your digital design.

Today, we cover two more cognitive biases: the Empathy Gap and Choice-Supportive Bias.

Guest post by Amy Leak

How many times have you beat yourself up over a supposedly irrational decision you’ve made? Justifying that McDonald’s based on a workout session you did a week ago? Texting your ex when you’ve had one too many tequila shots?