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It was becoming a familiar pattern. My team were doing frequent research and testing, generating lots of insights into our various user groups.

They were writing up the insights – easily readable documents with main findings for our stakeholders – and presenting back to the whole team. And even better, those insights were being fed back into our designs.

However, a missing link in the process became clear to me during a conversation with one of our developers when, I mentioned something we had discovered in testing, and she said “yes but that was only with 6 users”.